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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.

• Follow-up to Emotional Branding - 50,000 copies sold in nine languages
• Insider's look at creating powerful, compelling brands and identities
• Exciting new ideas for using design to drive consumers to embrace brands

• Sales Rank: #147164 in Audible
• Published on: 2013-02-28
• Format: Unabridged
• Original language: English
• Running time: 691 minutes

Most helpful customer reviews

0 of 0 people found the following review helpful.
A little boring but has good insights
By A. Lin
Gobe can be very wordy and hard to read. Fortunately, he has little insights section at the end of every chapter and summarize the main points for you. It's an excellent book on how design affects marketing and consumer behavior.

2 of 4 people found the following review helpful.
A top pick.
By Midwest Book Review
Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.

0 of 6 people found the following review helpful.
Brandjam: Right on the money!
By Stephan Sigaud
Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.

Stephan Sigaud,

President

Harris Interactive Loyalty

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[Z716.Ebook] Get Free Ebook Modern Political Science: Anglo-American Exchanges since 1880From Brand: Princeton University Press

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Since emerging in the late nineteenth century, political science has undergone a radical shift--from constructing grand narratives of national political development to producing empirical studies of individual political phenomena. What caused this change? Modern Political Science--the first authoritative history of Anglophone political science--argues that the field's transformation shouldn't be mistaken for a case of simple progress and increasing scientific precision. On the contrary, the book shows that political science is deeply historically contingent, driven both by its own inherited ideas and by the wider history in which it has developed.

Focusing on the United States and the United Kingdom, and the exchanges between them, Modern Political Science contains contributions from leading political scientists, political theorists, and intellectual historians from both sides of the Atlantic. Together they provide a compelling account of the development of political science, its relation to other disciplines, the problems it currently faces, and possible solutions to these problems.

Building on a growing interest in the history of political science, Modern Political Science is necessary reading for anyone who wants to understand how political science got to be what it is today--or what it might look like tomorrow.

• Sales Rank: #3482583 in Books
• Brand: Brand: Princeton University Press
• Published on: 2007-02-11
• Released on: 2007-02-11
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .92" w x 6.00" l, 1.14 pounds
• Binding: Paperback
• 392 pages

Features

• Used Book in Good Condition

Review
"The erudition is uniformly impressive. The book succeeds in showing how the history of political science is not merely of antiquarian interest but of continuing and vital relevance to how political scientists today go about their craft."--Geoffrey Brahm Levey, European Legacy

From the Back Cover

"Modern Political Science makes a novel and valuable contribution to the disciplinary history of political science by comparing American and British approaches to the 'scientific' study of politics. The essays succeed admirably in advancing our knowledge of the emergence of political science as a distinct discipline."--Terence Ball, Arizona State University

"There is a social democratic politics that has been connected at various times, and on both sides of the Atlantic, with the radical historicism advocated by this book. While both the politics and philosophy have been out of fashion for much of the last two decades, they have not been without distinguished champions. I hope that the contributors to this book succeed in returning such ideas to the center of academic--and political--debate for the twenty-first century."--James T. Kloppenberg, Harvard University

About the Author
Robert Adcock is a visiting lecturer in political science at Stanford University. Mark Bevir and Shannon C. Stimson are professors of political science at the University of California, Berkeley.

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[C514.Ebook] Download Ebook Interventional Cardiology, by Spencer B. King III, Alan C. Yeung

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The first-ever primer for the cardiovascular interventionalist -- filled with up-to-date procedural advice!

4 STAR DOODY'S REVIEW!
"This is a one-of-a-kind textbook for fellows in training and practicing interventionalists....This is an excellent and comprehensive book that fills a need for information on procedural techniques and avoidance of complications. It will be a welcome addition to the interventionalist's library."--Doody's Review Service

Filling a crucial gap in procedural knowledge, this groundbreaking reference is the first to focus on interventional cardiovascular procedures. The book includes a full section on procedures as well as chapters on the necessary scientific foundation, to which specialists will refer every day in their clinical practice. In addition, each procedural chapter is loaded with valuable tips and pitfalls from an internationally recognized group of experts.

Interventional Cardiology starts with a useful look the relevant anatomy, physiology, and pathophysiology for interventional cardiology. It then covers the principles of the catheterization laboratory and its equipment plus pharmacology before moving on to a step-by-step review of individual procedures and other pertinent topics.The comprehensive coverage of the book is highly accessible thanks to a well-organized full-color format that synthesizes important information and provides a consistent template in describing each procedure. Throughout the book, charts and tables help to summarize key concepts and can serve as the basis for a detailed overview.

Features:

A first-of-its-kind, in-depth survey of procedural skills for interventional cardiology-edited by two of the foremost experts in the field, and featuring contributions from key opinion leaders in interventional cardiology

Top-to-bottom coverage of the latest interventional cardiology techniques

Valuable perspectives on avoiding and properly managing complications

Up-to-date information on devices

An extensive illustration program with four-color images and figures throughout

• Sales Rank: #2669268 in Books
• Published on: 2006-12-25
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.65" w x 8.70" l, 6.17 pounds
• Binding: Hardcover
• 864 pages

Review
"This is a one-of-a-kind textbook for fellows in training and practicing interventionalists. While the bulk of the book is devoted to the clinical aspects of interventional procedure performance, each author focuses on avoiding procedural complications....This is an excellent and comprehensive book that fills a need for information on procedural techniques and avoidance of complications. It will be a welcome addition to the interventionalist's library. 4 Stars!"--"Doody's Review Service"

About the Author
Spencer B. King, III, MD Director, Interventional Cardiology Emory University School of Medicine Atlanta, GA

Alan Yeung, Head, Division of Cardiovascular Medicine Director, Interventional Cardiology Stanford University School of Medicine Stanford CA 94305 US

Most helpful customer reviews

13 of 16 people found the following review helpful.
GOOD ONLY AS ENTRY LEVEL
By A.I. Gkountinakis
IT IS A GOOD BOOK AS ENTRY LEVEL. IT DOES NOT HAVE THE NECASSARY DEAPTH ... GOOD AS A THEOROTICAL KNOWLLEGE. IT HAVE NOT CHANGED - HELPED MY UPDATE PRACTICE.

0 of 1 people found the following review helpful.
Not very helpful to the medically untrained.
By Marion Scharfe
From the perspective of a non-professional, medically untrained person, I would have liked the book to be written in a more understandable way. Therefore, it was hardly helpful to me.

2 of 7 people found the following review helpful.
Excellent Interventional Cardiology & Peripheral Vascular reference book
By Jim Wilkes
Superb reference book of leading-edge theory, trends, and applications of diagnostic and interventional cardiology and peripheral vascular techiniques and practices. Highly recommend. One of the best reference text books available.

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• Sales Rank: #9446676 in Books
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Google AdWords looks easy but proves to be hard. Local business marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google," "Facebook traffic," "Social Media expertise" and myriads of advertising opportunities.

And most local business owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.

NOW YOU CAN MASTER LOCAL ONLINE MARKETING AND REACH THE RIGHT CUSTOMERS�EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build a complete local marketing campaign.

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• Capture high-quality leads from Google AdWords and Bing in 48 hours
• Master the components of a high-converting campaign and get the most visitors and phone calls for your buck
• Secure Online Lead Generation that brings new customers
• Harness mobile search advertising and Facebook ads for maximum results

Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From local online advertising to local listings, maps and reviews to social outreach, effective content development and PR, this guide goes beyond local SEO, delivering tools so entrepreneurs can build a comprehensive online advertising campaign.

• Sales Rank: #269019 in Books
• Published on: 2016-02-09
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .70" w x 7.90" l, .0 pounds
• Binding: Paperback
• 258 pages

Review
Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table.
—Brian Kurtz, Executive Vice President of Boardroom Inc.

Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords—optimizing response for his clients, and teaching others how to do it for themselves.
—Dan S. Kennedy, Author of No B.S. Direct Marketing

Perry Marshall is a certifiable genius in his intellect, and his understanding of far more than mere marketing.
—Jay Abraham, Founder and CEO of Abraham Group, Inc., and author of Getting Everything You Can Out of All You’ve Got

This is not a get rich quick book. What Perry and Talor prescribe is a tough look at your business, and then give you the tools to getting the right customers and creating the business you want to run. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
—Rod Brant, Serial Entrepreneur, Sylvania, Ohio

I'm often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons—I've been subscribing to Perry Marshall's newsletters since 2003; I've read every one of his books; I listen in on all the conference calls he organizes; and finally, I implement his strategies and tactics.
Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement these ideas. Just get the book!
—Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc.

What I love about this book is its honesty. Most of the other books on Google AdWords don't really "tell it like it is" but rather tell you what "Google would have you believe." This book is full of proven tips and tricks (even for seasoned veterans), valuable resources, and an objective attitude. I can see why Perry is the number one quoted resource for Google AdWords.
—Jason L. McDonald, Silicon Valley, Calif.

Talor created a very successful lead generation campaign for my law practice. He is a straight shooter who understands marketing at the highest level. If you are a local business owner there is nobody you are going to get better advice from on marketing and generating leads for your business.
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If you are a local business owner and you read this book you will be in the top 1% compared to your competitors when it comes to getting new customers for your business. The strategies Talor Zamir clearly outlines in this book have generated millions of dollars for businesses around the world.
—Shaun Smith, Black Belt Marketing, Philadelphia, PA

About the Author
Perry Marshall is the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions of dollars in "AdWords stupidity tax." His company consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. Marshall has been featured at conferences in the U.S., Canada, Asia, Great Britain, Israel and Australia. He's shared the stage with Barbara Corcoran, Brian Tracy, Jay Abraham and Les Brown. He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health and fitness to corporate finance. He lives with his family in Chicago.

Talor Zamir has built state-of-the-art online advertising systems for dozens of local businesses. He has also trained hundreds of consultants to serve thousands of clients with results-accountable, measurable-ROI marketing. He lives with his family in Las Vegas, NV.

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8 of 8 people found the following review helpful.
which were among the best I've read on the subjects
By Jean Cortes Ortiz
I've read both 80/20 and The Ultimate Guide To Google Adwords, which were among the best I've read on the subjects; this new book takes the cake though. In The Ultimate Guide, Perry briefly talks about how to fire up local businesses with PPC in one chapter. It wasn't enough. Now, he goes in-depth explaining the ins and outs for using Adwords to build your local business...and, it's a MUST read if you're a local business owner. There is nothing else out there quite like this book.

8 of 8 people found the following review helpful.
Simply the best PPC book on the market hands down!
By EmptyEternity
Perry Marshall came together with Taylor Zamir to produce this great book based on their private PPC group product they have. This is Master's level PPC stuff, WITHOUT GETTING TOO COMPLICATED!
Their writing styles stand out and capture the attention.
I haven't read Perry's other books, but now I am inclined to read the local SEO book he has. If anyone has read his other books feel free to respond here and let me know if they are worth it (not too much money).

2 of 2 people found the following review helpful.
The difference between this book and "Ultimate Guide to Google AdWords"
By Bob U.
Maybe I'm an idiot, but since this book and "Ultimate Guide to Google AdWords" both cover Google AdWords, and since "Ultimate Guide to Google AdWords" was published in 2014 and Google is constantly changing AdWords, I couldn't tell if this book was Perry's latest, updated information on AdWords, or if this book supplemented "Ultimate Guide to Google AdWords."

Even after reading this book, I wasn't sure if I still needed "Ultimate Guide to Google AdWords." A ton of online research provided no answers, so I finally contacted Perry Marshall's company, and here was their helpful reply:

"The Ultimate Guide to Google Adwords is a great introduction into Google Adwords and how it all works, whereas the Ultimate Guide to Local Business Marketing focuses on helping local business owners and their marketing strategy. It does cover some aspects of Google Adwords, but it's not as comprehensive as the Ultimate Guide to Google Adwords when it comes to understanding Google Adwords as a tool. Neither book is meant to be a replacement for the other.

In the end it really just depends on how deeply you want to delve into the world of Google Adwords. If you're interested in a more thorough understanding of Google Adwords, I believe it is a wise investment and covers a lot of things you won't find in the Local Business Marketing book. :)"

Hopefully this clarification helps someone else.

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Ultimate Guide to Local Business Marketing (Ultimate Series), by Perry Marshall, Talor Zamir PDF

Ultimate Guide to Local Business Marketing (Ultimate Series), by Perry Marshall, Talor Zamir PDF

Ultimate Guide to Local Business Marketing (Ultimate Series), by Perry Marshall, Talor Zamir PDF

Ultimate Guide to Local Business Marketing (Ultimate Series), by Perry Marshall, Talor Zamir PDF

[R695.Ebook] Ebook Download Message to Adolf, Part 2, by Osamu Tezuka

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In part two of Message to Adolf, with World War II escalating things have become quite heated for the Adolfs. Adolf Kaufman is now enrolled in a Hitler Youth Academy. While there he quickly is taught to distinguish between races and religions. He would eventually hand out stars of David to Jews in his community. His work, some of which would be physically difficult, would lead to a visit with the F�hrer. Unfortunately as young Kaufman would reach such heights, he like Kamil and Tohge before him would find out that Hitler may have a very heavy secret he is hiding.

• Sales Rank: #907760 in Books
• Published on: 2012-12-18
• Released on: 2012-12-18
• Original language: English
• Number of items: 1
• Dimensions: 8.29" h x 2.13" w x 6.39" l, 4.25 pounds
• Binding: Hardcover
• 608 pages

Review
Winner of the 1986 Kodansha Manga Award for Best Manga

"Adolf is one of Japan's greatest manga epics... The perfect choice for those who don't normally read manga. There's humor here, but also monstrous acts that defy comprehension. Adolf is an emotional and complex work that proves once again that comic books can be equal to any great literary novel. Whether you love manga, super hero books or personal tales, Adolf is one series you must read." - IGN.com

"Clocking in at 648 pages, “Message to Adolf” begins in modern times, quickly jumps to the 1936 Olympics in Berlin and moves through World War II. It chronicles the fate of three men with the same first name: Adolf Kamil, a Jewish boy; Adolf Kaufmann, the young boy with a German father and a Japanese mother who befriends him; and Adolf Hitler...The book has a sprawling cast, and the relationship between the two young boys and their struggle to remain friends is touching." - NY Times

About the Author
Osamu Tezuka (1928-89) is the godfather of Japanese manga comics. He originally intended to become a doctor and earned his degree before turning to what was then a medium for children. His many early masterpieces include the series known in the U.S. as Astro Boy. With his sweeping vision, deftly interwined plots, feel for the workings of power, and indefatigable commitment to human dignity, Tezuka elevated manga to an art form.

The later Tezuka, when he authored Buddha, often had in mind the mature readership that manga gained in the sixties and that had only grown ever since. The Kurosawa of Japanese pop culture, Osamu Tezuka is a twentieth century classic.

Tezuka is a multiple award-winner on both sides of the Pacific. His Adolf won the Kodansha Manga Award in 1986. His works Buddha and Dororo have received Eisner Awards in North America over the past decade.

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6 of 7 people found the following review helpful.
Excellent
By Michael Roess
Recommended for those who don't think anything serious can be expressed in comic form. This is Tezuka at his best.

1 of 1 people found the following review helpful.
"God of Comix" indeed; masterstroke of cosmic king
By Rob
[x-posted from my goodreads account]

Probably the most cohesive of Tezuka's "cram all of life's absurdities" comix without hitting you too hard over the head with it's -ahem- message. Toge is still at the story's front in this volume, which was kind of disappointing seeing as how he introduced himself as a minor character, yet he marries into the most screwed up family imaginable during the most violent war ever; it's a little too convenient for an arch that isn't even the focus of the story, and that problem pops up here and there with Kamil and Kaufmann, too. Kaufmann's story here is probably the best, being the most vile character now that Lamp and Egg are (mostly) on the sideline. Kamil isn't given the depth I would've liked to see, and miss Ogi and Colonel Honda are now one-dimensional where the first volume made me think they have a bigger role. Tezuka fans have come to accept over the years that he mostly wrote characters as stereotypes; think of him as the Gene Roddenberry of Eastern comic ideals. These tropes are used again and again so he can tell his stories in the most cinematic way comix can, and hey, at least he finished this one. Some of the monologue from Toge sounds more like 24th century utilitarianism after-thought instead of 20th century altruism.

I can't bash it all, though. It really comes together nicely. From the arctic north to the Palestinian deserts, the story of these three Adolf's teaches a message that Tezuka had been trying to work into every story he ever printed: that of love and personal achievement, done with characters with real pathos and an understandable misconception of the direction of life and where it *leads* (something Tezuka was obsessed with and drove into the ground with "Phoenix") in relation to kith and kin, and how patriotism quickly becomes fascism. Tezuka was always looking for the story-arch of the cosmos (Apollo, Phoenix, etc.)-- talkin' bout a thing called love, and here he's pointing past the fence, all the way to alpha-centauri, saying, "Engage."

0 of 0 people found the following review helpful.
Prepare for Shock
By Michael J. Eisenmann
The story gets significantly more serious, but all the more compelling. I can seriously imagine Marjane Satrapi being influenced by Tezuka, after reading this. This story is very different from "Kimba" or "Mighty Atom"!

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• Sales Rank: #3692913 in Books
• Binding: Hardcover

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